Four reasons to hold gold in 2018

by World Gold Council

As we enter 2018, we identify four key themes that we expect will drive global financial markets and influence gold’s performance.

1.A year of synchronised global economic growth

Ten years after the financial crisis the world is returning to economic normality. Global growth increased in 2017 and the market expects the trend to continue in 2018.

The European and US economies have expanded, and unemployment has fallen in recent years. Wages are rising yet inflation indices are low. Households and businesses are rebuilding their finances and are optimistic about the future. We expect that China’s economy – home to the world’s largest gold market – will continue to grow, but the nature of growth is changing: its long-awaited transition from investment-driven growth to a consumption-led model is underway. This could affect the economic growth rate, but even if the Chinese economy grows at a slower rate than in the past, we see a more balanced model – aided by further global integration through its One Belt One Road initiative – as supporting a sustainable growth trajectory.

In India – the second largest gold market in the world – we believe that after their initial implementation shock, policies such as the demonetisation initiative and the new Goods and Service Tax (GST) will start to have a positive effect on the economy. These policies are designed to improve transparency, broaden the tax base, and draw the informal, cash-based economy into the formal sector.

Our research shows that continued economic growth underpins gold demand. As incomes rise, demand for gold jewellery and gold-containing technology, such as smartphones and tablets, rises. Income growth also spurs savings, helping increase demand for gold bars and coins.
For example, between Q1 and Q3 2017,5 China’s consumer demand increased 12%, US jewellery demand hit a seven-year high, and technology demand was on course to record its first year of growth since 2010. Our econometric analysis demonstrates that positive income growth has a significant effect on gold consumer demand.

Increased consumer demand supports the investment case for gold and highlights its dual nature. Investors often focus on gold’s effectiveness as a hedge against financial shocks. But rising wealth underpins gold consumer demand, which, in turn, supports gold prices over the long-run. The interaction between investment and consumption also results in gold’s lower correlation to other mainstream financial assets, making it an effective diversifier.

2. Shrinking balance sheets, rising rates

Continued global economic expansion will likely result in tighter monetary policy. The Fed will take the lead as it seeks to shrink its swollen balance sheet – it plans to let US$50bn of treasuries and mortgage-backed securities mature each month, and it is anticipated that by 2020 its balance sheet will decrease to around US$2.5tn, having been at US$4.5tn since 2014. The Fed is also expected to raise rates further. Its ‘dot plot’ has three rate hikes pencilled in for 2018. The market is pricing in at least two hikes and a small chance of a third.

But while higher rates increase the opportunity cost of investing in gold, we believe the implications for gold are more nuanced.The actions that central banks took over the past decade have had substantial implications for the performance of financial markets. As they pumped trillions of dollars, pounds, euros and yen into the global economy and slashed interest rates to – and in some cases below – zero, asset values hit record highs, market volatility reached record lows and prices became increasingly correlated.

It is reasonable to presume that as central banks rein in their expansionary policies, these trends will reverse. Government bonds – the chief beneficiaries of quantitative easing – may come under pressure and their multi-decade high returns decrease. Financial market volatility may pick up and idiosyncratic risk may re-emerge.

And while interest rates are poised to increase, we believe that the overall level of rates will remain low from a historical perspective. Developed market debt remains stubbornly high and emerging market debt has further increased.6 This should make governments, corporates and households more sensitive to changes in interest rates than during periods of lower debt levels.

In our view, the potential headwinds to gold may not be as strong as some think. Gold can help investors manage financial market risks. Our analysis of gold’s performance during different US real-rate environments reveals that when real rates are between 0% and 4% gold’s returns are positive, and its volatility and correlation with other mainstream financial assets are below long-run averages. These attributes can have a positive effect on portfolio performance.

3. Frothy asset prices

Asset prices hit multi-year highs around the world in 2017. In the US, the S&P 500 is at an all-time high and its cyclically adjusted price earnings ratio (CAPE) is at its highest level since the peak of the dot-com bubble in 2000.

In addition, investors have been forced to take on additional risk to generate additional returns. In the credit markets, they have increased their exposure to lower quality companies. According to the St Louis Fed, the spread between BAA rated corporate bonds and 10-year US treasuries is the lowest since 2007, while the Chicago Fed has noted that credit conditions are at their loosest levels since 1994. Investors’ hunt for yield has fuelled rampant asset price growth elsewhere: in China, for example, property prices almost doubled in the period January 2015 to October 2017.

This bull market may continue throughout 2018. Analysts and commentators have been ringing the warning bell for some time, but equity markets have marched steadily higher and credit standards have slipped lower. Many investors, however, are understandably wary of these asset valuations and, in the context of changing central bank policy, cautious about their risk exposure. In China, for example, regulators have emphasised their efforts to curb financial risk and restrict leverage, and have intervened to cool the property market. Should global financial markets correct, investors could benefit from having an exposure to gold as it has historically reduced losses during periods of financial distress.

4. Market transparency, efficiency, and access

Over the past decade, financial markets have become more transparent and efficient, with new products broadening access to investors of all shapes and sizes.

The gold market is no exception and over the past few years it has made great strides in terms of transparency. The London over-the-counter market – historically opaque – witnessed two key developments in 2017. The London Bullion Market Association launched a trade-data reporting initiative, which could bear fruit in 2018.8 And the London Metal Exchange launched LMEprecious, a suite of exchange-traded contracts intended to improve price transparency and efficiency of transacting in the London wholesale market.

Plans are afoot to develop an exchange in India too. The world’s second largest gold market may also be one of the most complicated and fragmented. This creates challenges in quality assurance, price discovery and market liquidity. But momentum is building within the industry to develop and launch a national spot exchange and the government is introducing mandatory jewellery hallmarking which is intended to rid the country of under-carating incidents. We see such initiatives as helping to create a more efficient gold market and ensure that customers are well served by the gold.

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