Amazon, per gli analisti di Morningstar tratta al di sopra del fair value

di Finanza Operativa 27 Aprile 2015 | 13:35

di RJ Hottovy, equity strategist di Morningstar

Amazon‘s first-quarter update provided a greater level of disclosure that reinforced our wide moat rating and the firm’s longer-term cash flow opportunities. At the center of this disclosure was Amazon Web Services, which was reported as a separate unit for the first time. AWS’ trailing 12-month revenue of $5.1 billion (6% of total revenue) was consistent with our model, but segment operating margins of 16.9% were better than anticipated, even after last year’s price cuts. Although there appears to be some quarter-to-quarter volatility, we find low- to mid-teen margins as a reasonable baseline for AWS, which exceeds cloud computing industry averages. In our view, this confirms that AWS possesses some degree of pricing power and/or scale, which will become more meaningful from a moat perspective as it becomes a larger part of the mix.

With strong AWS segment profits, this leads to natural questions about the profitability of Amazon’s e-commerce business, especially after stripping out the benefit from ancillary services like advertising. Still, with Amazon’s high-velocity business model, we view North America segment margins of 3.9%%–up 120 basis points year over year–as healthy and consistent with our longer-term assumptions. Like previous quarters, much of the increase appears to be the result of Prime memberships and third-party units, which increased 32% and now constitute 44% of units sold. In our view, these trends signify a migration of buyers and sellers away from competing platforms, indicating a strong network effect.

We’re only planning a modest increase to our $415 fair value estimate, as our outlook for low-double-digit average annual top-line growth and GAAP operating margins growing to 4.5% (6.0% adjusted) over the next five years is intact. The shares are trading above our fair value, but we would encourage investors to keep an eye out for any undue pressure as we head into traditionally the heaviest investment quarters of Amazon’s fiscal year.


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